Smartphone screen sizes have reached their limits
The bigger the better. This is obviously true if we are speaking about the phone market. If you make a survey, the respondents will probably select the screen size as one of the most important phone features. Following the demand all companies have been trying to satisfy the need for large screens. We have witnessed the rapid expansion is the screen size and improved display performance. Even more, recently Samsung has introduced two large phones – Samsung Mega 6.3 and 5.8, which make the current Galaxy Note II to appear small!
One of the primary reasons for such an expansion in size is the customer’s behavior and preferences. Today we use the devices differently than 5 years ago. For example, a recent study reveals that most of the people in the US use their phones as a main device for watching videos online, and if you are watching at home, the reduced portability because of the increased size is not such a problem. Moreover, for many people the phone is the only screen at home, particularly in the emerging markets.
Of course, the rapid expansion in size has its negatives. We know the screen is the main drainer for the battery; therefore the devices will need bigger batteries to support the bigger screens. Many analysts state the opinion that the trend for larger screens can’t go on forever and it is near the end. A recent IHS study reveals that with the continuous growth of the screen since 2008 and the parallel growth of the display resolution, we have reached the point where the resolution is beyond the capacity of the human eye. The question here is: will Galaxy Mega 6.3 stay the phone with the largest screen size ever launched? Surely, it is possible because if they go further in size, the devices will be closer to tablets than phones.