Smartphone OS market report for October 2013
Kantar WorldPanel has published its latest market report for the leading mobile OS
According to the latest report published by Kantar, Apple has increased its market share after the launch of Apple iPhone 5s and Apple iPhone 5c. However, the company’s market share in October 2013 is lower than when the Apple iPhone 5 launched. In certain markets, Apple and iOS are doing just great. In Japan for example, iOS has a 61.1% share. Apple has reached a deal with Japan’s largest carrier which has resulted in the immense 76.1% share of the overall smartphone sales in the country in October.
In the United States, iOS hits a market share of 40.8% in October 2013, while during the same period last year iOS had 47.2%. In the US, Android remains the leading OS with a 52.6% share, while Windows Phone has increased its share from 2.5% to 4.8%, taking the third place.
In Australia, the situation is similar to the US. Android has 54.9% though it’s losing 5.5% compared with the last year. iOS is second with 35%, while Windows Phone is third with 7.3%.
In the UK, Android and iOS are keeping the same level, while Windows Phone has boosted its share to 11.9% for the third place. In Italy, iOS is losing ground – a drop by 8.4% has been registered in October, compared with 2012. On the other hand, Windows Phone is doing just fine in most of the European countries. In the EU5 (Spain, UK, Germany, Italy and France), the Microsoft’s OS has a 10.2% share, compared with 15.8% for iOS. According to Kantar, iOS experiences troubles in certain markets because the handset subsidies are lower and many consumers are not willing to pay extra for the iPhones.
Source: The Next Web