Shipment Data for Brazil by IDC on Windows Phone Peg It As the Second Most Popular OS There
Shipment Data for the Brazilian Windows Phone Market Show the OS Is the Second in Popularity in the Country
Shipment data on Windows Phone show its popularity in Brazil is growing. Now it is considered the second most popular OS in the country. That is the conclusion on the basis of shipment data by the International Data Corporation (IDC). Users in Brazil are eager about the release of the Nokia Lumia phablet range in the country. There are Windows Phone apps specially for Brazilian users, like the apps for HSBC and for the Privalia deals and coupons service.
The shipment data released by IDC show the increase in Windows Phone sales for the last quarter of the previous year and for last year as a whole, with 46.7% and 90.9% respectively. Compared to Android and iOS sales, the growth is impressive. It is somewhat lower than in the third quarter of 2013, but the overall data for the year are positive.
The Nokia presence on the Brazilian Windows Phone market is impressive – 90%. The Nokia Lumia phablet range now joins the market too. Back to the shipment data for Windows Phone devices, according to IDC the number shipped in 2013 totaled 33.4 million. Microsoft are proud of the shipment data announced by IDC for Brazil. The Windows Phone range has had a steady growth for four quarters in a row. As a result, now the market share is 6%. That makes Windows Phone the second in popularity in Brazil. It is also the second most popular system for the Latin America area, thanks to Mexico shipment data.
It is pointed out that the Windows Phone success is marked in non US markets. The markets in India and Vietnam also show marked interest in the OS and devices having it on board. But Android and iOS are still leading in terms of shipment data on a global scale.
As IDC points out, the overall picture still has Windows Phone as the third in terms of global popularity, after the two most widespread OSs, Android and iOS. But in Brazil it enjoys sweeping success.
Sources: IDC, Microsoft Brazil
