November mobile browser usage points out Android growth at the expense of iOS
The data is based on monitored connection between mobile bowsers and specific servers
Today’s report of Market Share Statistics for Internet Technologies issued an updated data for the market shares for November and the numbers show some very interesting, though not so surprising results. Before we start to analyse the data, we must clarify that the figure shows the usage share measured by monitoring the traffics around various networks, so it’s not a comprehensive analysis of sales. To view the actual sales share, read more at our previous report. Moreover, as the data is based on monitored connection between mobile bowsers and specific servers, it excludes all the users who prefer to rely on apps instead of mobile websites. We keep that in mind, so let’s now look at the figure closely.
According to the data, between October and November, the iOS usage share slid to 55.17% from 55.39%. This might not look as a very dramatic change however let’s not forget that Apple launched their new Apple iPad Air and Apple Retina iPad Mini, which debut should have make huge gains in terms of the platform’s global share. Moreover, sales momentum of Apple iPhone 5S and Apple iPhone 5C has seemingly evaporated so the numbers aren’t very optimistic for Apple’s iOS.And this comes shortly after Apple’s 1.5% share gain for the time between September and October. As for the general trend over the course of 2013, it also appears to be going down after the 62% from March. Therefore, if we do the maths, Apple’s share dropped severely rather than continuing to rise, even though we expected different results.
On the contrary, Android is making some huge gains as the usage of the old Android browser alongside with Chrome is currently on the uptick. Android can rest assure that has now built its momentum of its largest gain for 2013 as the usage made a huge jump from 30.58% in October to 33.89% in November. Separately, the Android Browser gained 2% of the total share and Chrome has gained 1.5%. We can’t pretend to be surprised to see these results, but what is really interesting, is the small effect of Apple’s recently launched devices to its iOS usage.
Meanwhile, BlackBerry’s share has slid from 2.55% in October to 1.65% in November. As for Microsoft Windows platform, it still stays in category ‘other’ due to lack of enough usage.
Source: Market Share