iOS leads in the business market with a 73% share in Q4 2013
Android activations account for 26%, while Windows Phone is third with a tiny share
Good Technology has published a new report about OS, app and device preferences from the FORTUNE 100 companies, leaders in banking, healthcare, retail, defense, insurance and other business sectors. According to the figures, iOS activations accounts for 73% of the market in the last quarter (54% for smartphones and 19% for tablets). Interestingly, all top 10 most popular devices are running iOS, while Android and Windows Phone are still struggling to gain market share and enter top 10.
Android activations are in a steady decline, as they fell once again to reach 26% in Q4 2013. However, year-by-year, Android gains 3%, as in Q4 2012 its market share was 23%. Windows Phone is the third most used mobile OS for businesses, but it has a share of just 1%, equal to Q2 and Q3.
Top three app types for tablets that made up 86% of the total apps activated from enterprises are for document editing, custom apps and file access. Document editing apps are very popular among smartphone business users as well, taking the first spot. Custom apps are second, while file access apps are third. Other popular apps are cloud storage and business intelligence apps.
Companies offering financial services prefer iPad in a higher degree, as its share has reached 46% from all activations (phones and tablets) in Q4. Services (financial and business) continued to grow in the last quarter increasing its share by two percentage points over the previous quarter. It’s interesting to notice that iPad is an absolute dominant on the enterprise tablet market, whilst Android-based models accounts for just 8.6%.