Meizu at CES 2014: an alternative for the US customers
Meizu shows up at the event, launches the MX3 in the States during Q3
Meizu is trying to establish itself on the worldwide market and CES 2014 is the right place to make its efforts felt in the US. The Chinese company has shown up at the event promising a simple and easy smartphone experience for the US users. Meizu has a very hard task indeed. The market is already overcrowded and it seems there is no place for the smaller manufacturers. That’s why Meizu has taken a different direction. Instead of competing against the established brands with new features, the Chinese will try to keep the things as simple as possible.
All visitors at CES 2014 are able to test the latest smartphones offered by the company including the MX3. This model has a large 5.1 inch screen with a 1800 x 1080 pixel resolution and a unique user interface Flyme 3.0. It is a customized Android version that can be navigated easily with one hand. The CEO of the company, Aber Bai, says: “In the North American market, many of the largest smartphone brands have raced to introduce increasingly complex features that can intimidate people who are just beginning to consider a smartphone purchase.” He adds that many people are looking for elegant and user-friendly devices with budget pricing. This is a real opportunity for Meizu, says Bai.
It would be interesting to see the market performance of Meizu MX3 in the States. The device is really attractive in terms of specs since it has an octa-core processor and 128 GB of internal storage. All the above said, combined with the attractive pricing can make the MX3 a hit on other markets outside the motherland. The company says that MX3 will be launched in the US around Q3 in 2014. No details about the next flagship MX4 have been revealed at CES 2014.