Discussions between Facebook and Waze have crumbled
Just days ago we shared with you the interesting recent rumors around the cool navigation App Waze about the possibility of it being sold to one of the biggest companies in the digit world, Apple, Facebook or Google. There were some serious hints about ongoing negotiations between Facebook and the successful social mapping navigation app, based in Israel, for the selling of the app for 1 billion dollars.
The most recent speculations on this topic say that the discussions have been stopped, at least for now. According to sources connected to the talks between the companies, one of the main issues for the dissolving of the discussions is the unwillingness of the Waze team to relocate to the USA and get fold into headquarters of the Menlo Park of Facebook in the state of California. Of course, it is sure that this has been only a small part of the disagreements between both parties. None of the companies has made any comment on this topic.
The “nature” of Waze to be a socially based app which delivers invaluable information to its users in the form of tips, directions, information about the traffic etc., fits perfectly in the overall concept of Facebook for social sharing and services. Moreover, the company still does not have any navigation app or services included in its platform, apart from Google and Apple which successfully developed several very good mapping apps. The strategy of Facebook to enhance its popularity amongst the mobile users will get a real boost with a successful mapping app, like Waze. There is a big chance for both companies to find the common ground and to figure out how to handle their disagreements in future.
Will Facebook continue its negotiations with Waze for creating of great new services and apps that unite the strengths of both companies? Or will another rival on the market, like Apple take part in the discussions to buy Waze and integrate it with its newest mapping services and apps? We are looking forward to the next months to find out.