BlackBerry’s minutes to midnight after the purchase of Nokia by Microsoft
If the poor performance until now, the earlier launch of the BlackBerry Z10 and the bad outlooks for BlackBerry as a whole were not enough, after Microsoft bought Nokia it seems that the board of directors in BlackBerry has to make decisions really, really quick if it even matters at this point.
Earlier this year Thorsten Heins admitted that catching Android and iOS is a hard task and is nearly impossible for BlackBerry to do at least catching up on Windows Phone was looking quite achievable. However, the Canadian OEM did not make enough from sales and since Nokia managed to occupy the low-end niche as well as the low-light photography on the big stage BlackBerry just seemed to not be capable to complete the task.
Now imagine on top of that the news that Nokia has now behind them basically a printing press and Nokia will surely want some of the paper that Microsoft so easily produces (just look how much money they threw on the Surface tablets) and you will realize that being in the board of directors of BlackBerry can be one of the most stressful things to do these days. We can also bet that the amount of energy put now on the directorial board table in discussions is huge.
However, not being able to sell on the market does not mean that BlackBerry does not have parts of value. It does and that’s the problem.T he enterprise services division can be useful to a big computer company like, for example, IBM while BBM might be really useful to Google or even Microsoft.
At one point even the Chinese manufacturer Lenovo was interested in the berry, however, the information was said to have been put out of context. The bigger problem is that BlackBerry can’t really fight against Microsoft, not anymore.