BlackBerry Messenger might be soon integrated in devices of rival companies
The “battle” between the different platforms for operating systems in the mobile world is more intense than ever. Android and iOS are among the leading operating system followed by Windows Phone, and let’s not forget BlackBerry Messenger (BBM). Just recently there was an interesting announcement made by the Chief Operating Officer in BlackBerry, Kristian Tear, saying rival manufacturers have showed interest in integrating the BBM in their devices in future. He didn’t mention particular names. He gave a hint that the new devices that will run on BBM will be announced later in the summer. BlackBerry definitely seems to be open to the idea of integrating its unique BBM platform to other devices. Even though, the major impression in the mobile world is that the BlackBerry devices are stepping back in terms of popularity before Samsung and Apple’s smartphones, the numbers show that the company has over 60 million of active users worldwide. The numbers of their daily users are even more impressive – nearly 70 percent of the owners of BlackBerrys use them every day.
Exactly the high number of active users, not only in the US, but in many countries around the world, is the reason for the interest by the rivals of the company to get the BBM pre-installed in their devices.
There are pros and cons about the idea. The major advantage of the company will be the number of people that use BBM that will grow rapidly. The main risk that this move hides is that users might switch to other devices, provided by the competitors on the market.
According to Tear’s words in an interview for CNET, the company is not feeling threatened. In fact, everything shows that BlackBerry feels pretty certain in the success of the concept for BlackBerry 10 and strongly believes that users will prefer their devices. Do you think that BBM provides a different user experience with a better communication? Write down your comments.