Asus to enter the US market in 2014 with a high-end smartphone
The American smartphone market is one of the most developed in the world … and among world’s toughest places for an expansion for any company. Even big companies like Sony and LG experienced difficulties in the high-end smartphone market dominated by Apple and Samsung. The companies want to enter the US will face difficulties on the low end market too. This market is also filled up with some pretty aggressive players like Huawei and ZTE. The smartphone market in the US is well-segmented and we can say that there is no place for other players. But the Taiwaneese manufacturer Asus doesn’t think so. Speaking for AllThingsD, company’s chairman Jonney Shih revealed that Asus will enter the US market next year with a brand new high –end smartphone.
Asus has been talking with carriers and retail companies in the US, tracing its way to the market. They have built relationships – a necessity for the future success. Asus released a pretty impressive HD phone last year. It had a Snapdragon 600 processor at 1.7 GHz that docked into the 10-inch tablet transforms into a real Android tablet – it is really amazing.
Asus’s chairman comments over the future smartphone. He explains: “… we could see a top-tier Intel-powered smartphone, or even a Snapdragon 800 on board.”. It seems that Asus is already working hard, but Jonney Shih mentions that the next year will be more reasonable, in terms of release date. Shis is amazed how people use the 7 –inch Fonepad for making calls, despite it has limited portability due to the larger body. Later on, the company continued to explore the combo-device market. The Transformer Book Trio which combines tablet and laptop and runs both Android and Windows was a good example. Jonney Shih promises more revolutionary products in the near future. He says: “there’s more to come with that effort.”