Apple to Spend $10.5B on Manufacturing Technology
In an urgent attempt to reach its biggest rival – Samsung, Apple Inc. has planned to spend the serious sum of $10.5 billion for machines and technological inventions that will help them produce better devices next year. At least that’s what their fiscal capital-expenditure forecast for year 2014 says. If we look back in time, this is about 60% more than the planned sum for year 2013 and more than 10 times the sum for year 2008. But why exactly does Apple need so much technology?
It appears that the projects carried out by Apple are so bizarre in sense of production process that they cannot be achieved with the help of already existing and relatively affordable machines. So Apple pays for their own new techniques and technologies which are created by their own or external engineers. The seriousness of this is beyond comprehension and you will agree after hearing the results achieved by Apple: machines that polish the plastic used for Apple iPhone 5c; technology that tests the lenses of the iPad and iPhone cameras; the milling machines and the lasers that are used to produce the aluminium bodies of the MacBooks, the technology used to chamfer the edges of Apple iPhone 5 – these are only a part of what you can achieve with billions of US dollars.
And although we think the people from Apple are mad to give so much money in order to produce the world’s biggest mobile disasters, it appears that they are not likely to stop doing it now. Inside sources state that in year 2014 we will see Apple compete in niches they have not produced products in so far. For example, you can now expect a smartwatch by Apple (something Samsung is already on), TV sets by Apple (Samsung and LG should learn from these guys!) and devices with bigger and better capacitive screens (tell that to the Samsung Galaxy Note series…). So what we can do now is wait for 2014 to come and bring new children toys by Apple, while Samsung and the other serious Android companies are making the real deals.
Source: Bloomberg
