Xiaomi starts its own international SMS platform
Xiaomi, one of the biggest Chinese manufacturers has announced the start of its own text message service. At the Mobile Asia Expo 2013, Xiaomi revealed the details about the international SMS platform allowing fast and reliable text information transfer. Xiaomi has developed the service based on the SAPs 365 SMS platform. It looks similar to the iPhone’s iMessage, but it actually is completely different. Unlike iMessage that connects via WiFi, Xiaomi’s SMS service uses the SAPs worldwide gateway and has access to 990 operators around the globe.
Despite the iPhone’s feature using data-based messages, the new service offered by Xiaomi will be more reliable, because the SMS transfer uses fewer packets than the data based services like iMessage or WhatsApp. All this ensures a seamless SMS experience which works even if you are travelling abroad and your data connection is turned off. At the same time, Xiaomi promises that the service will not cost extra money and you will pay the price for a regular text message.
Xiaomi has another messaging app called Mi Talk which has a small consumer base compared with the main rivals – WhatsApp and WeChat. While WeChat has more than 300 registered users, Mi Talk is used by 23 million consumers. The launch of the new SMS service based on SAPs Sybase follows the recent plans for an expansion to Hong Kong and Taiwan. The new service ensures a seamless texting experience, while users don’t need to pay extra for sending SMS to other countries. Combined with relatively good quality of its phones and low prices (Mi-2s costs $373), Xiaomi may get an extra boost in the neighboring countries. According the latest data, Xiaomi makes 10% profit and outpaces the other Chinese companies like Lenovo, ZTE and Huawei.