We may soon be seeing streaming radio service in Apples repertoire
What does it take for a good idea to come to life? Perhaps some audacity? (in the good sense of course!)
The idea: Pandora, Slacker, or Spotify radio,
The audacity: “Apple could do that. We’ve got iTunes, so why not?”
So here’s how Apple may be about to launch its own streaming radio service. Why not, indeed!
Like most Apple leaks go, this information comes via the Wall Street Journal, which has broken far too many Apple news stories to be a coincidence. The story goes that Apple is not only working on its own competitor to Internet radio services like Pandora or Slacker, but that the service may be announced pretty soon. Along with the new iPhone, the new iPods are expected to be part of the announcement, too. iTunes Radio (still not an official name) would be just like Pandora-type services using ‘magic’ to build playlists based on a certain song, artist, or genre that you want to hear.
It makes perfect sense that Apple would go for this, given all of the information it has gathered about listening habits via iTunes. It would basically be making a Genius mix with all music, and not just what’s in your library. Audacious, indeed!
Because of iTunes, Apple has a lot more power over recording companies than Pandora, so we would expect them to be able to make the right deals.
