The edgy ad campaign for Moto X did not bring the expected success
Since Motorola joined the big family of Google, the company is going through a lot of changes. Its main goal seems to be to feel the pulse of today’s demands by mobile users and to give them something innovative, fresh and unforgettable to outrun their expectations. Motorola Moto X, the newest model high-end smartphone has just arrived yesterday to bring something new and extraordinary to users – a phone that you can design yourself. Google and Motorola have spent over $500 million for the promotional campaigns of the flagship. The ads and the marketing approaches included a very wide range of techniques and approaches, some classy and some … not so classy. Everyone who has seen the ads for Moto X perhaps has asked themselves whether Motorola has crossed the line with the appropriate with its ad messages full of innuendo meanings. Let us remind you part of the slogans and the messages that were advertising Moto X:
“Is bigger really better? You decide. (16 or 32GB)”
“Yep. We’ve got wood.”
“Touch each other, not phones. Moto X responds to your voice, no touching necessary. (That’s what she said)”
Many people comment that the sexual jokes delivered in this way are just far away from what an innovative adds campaign should be. Sex sells – this is a fact. But had Motorola really needed to go that far in order to sell Moto X? The promotional ad campaigns are certainly edgy, but it seems that they did not bring the success that the company expected. Recently many users have noticed that Motorola has begun to gradually put down the innuendo ads and replacing them with more boring (compared to the previous slogans) messages. For example now the part “that’s what she said” is cut out of the ad.
What is your opinion about the ads with sexual messages? Could Motorola do better with its ad campaigns? We are eager to know your opinion.