T-Mobile announced it is not planning to stock on BlackBerry devices in its stores
T-Mobile has announced that it not stock on BlackBerry devices in its stores in the near future, because of low demands from customers. This does not mean that the carrier will not sell the BlackBerry phones. It will just focus on offering the devices only online and will ship the phones to their owners. The news was announced by the EVP of T-Mobile, Davind Carey for an interview for Reuters. According to his words, most of the buyers of BlackBerry phones user for business purposes and purchase the devices via internet, without the need to physically go to the shop. The devices of the Canadian manufacturer will be displayed in the stores, but customers will be able to just place an order and to wait the needed time for shipping of the phones.
Even though T-Mobile will still sell the BlackBerry handsets, the new decision will certainly hit hard the company. T-Mobile is among the 4 biggest mobile operators in the US. Perhaps a lot of customers will change their mind for buying a smartphone from BlackBerry via T-Mobile because of the whole hassle of ordering and waiting.
The bad news seem to not have an end for the Canadian manufacturer. The company recently announced that it will lay off nearly 4500 employees. The new flagship BlackBerry Z30 is not selling well. Let’s not forget the problems that the company has with releasing the BlackBerry app for iOS and Android. At least things seem to go on track with the plans of the manufacturer to find a buyer until November.
What is the next step for BlackBerry? Will the announcement of T-Mobile influence your decision of buying a smartphone by the company? The online shopping for devices becomes more and more popular and many believe that this is the future. The challenge for the companies is to survive on the market until customers strengthen this trend.