Samsung preparing for a complete brand makeover at CES 2013 in January
The present blue Samsung logo will go away, and shall be replaced by a new one in new individual colors that are said to represent the brand more as a global one, rather than just Korean.
“Even the advertising will change with products linked to lifestyle activities similar to what Nike does,” confirms an unnamed source.
The Design VP at Lenovo, David Hill, commented: “Samsung’s brand became powerful only after they put a Chief Design Officer in place and made it a priority for the company. Now they are moving to expand the brand globally.” And indeed, Samsung is becoming more and more aware of the importance of design, and that transition is evident since former Creative Head Choi Gee Sung took over the CEO position last year.
Exciting news! Samsung’s brand identity overhaul is headed by Scott Bedbury, a man who has worked for several Nike brand programs and earlier for Starbucks, so it’ll be really interesting to see the results.