Nokia to release a 4.7-inch low-cost Lumia 625 in China
After the Lumia 1020, another new smartphone has appeared online, this time the budget friendly Nokia Lumia 625. It seems Nokia will try to push the Windows Phone device in China soon, because it has already passed the national regulatory tests. So, the new Nokia Lumia 625 is going to be cheap – $325 without a contract, but that is not the most interesting point.
According to the fillings, the phone will have a big 4.7-inch screen – which would make it the biggest Lumia ever released. The 625 sports a dual- core Snapdragon S4 processor clocked at 1.2 GHz and comes with an LTE support. That means the phone will enter the US market at some point in the future, because China doesn’t have LTE networks yet.
With another affordable handset after the successful Nokia Lumia 520, the Finnish OEM will try to increase its market presence in China. The company’s revenue in Q1 from China grew by 20% compared with the last year, though the sales dropped by 25% compared with Q4 2012. In Q4 2012 Nokia sold 4.6 million units compared with 3.4 million in Q1 2013. Another point of the Nokia’s business strategy is lowering the average price of a unit. By doing this, the Finns can capture the attention of those who are more price sensitive. As you know, there are some local companies in China like Xiaomi with very aggressive price politics. With its cheap phones Xiaomi has managed to make record revenue of $2.25 billion for Q1 in 2013.
The new Nokia Lumia 625 is expected on the market by the end of July. The same device made an FTC appearance and will arrive at AT&T in the US later this year.