Nokia Q3 2012 results and difficult times
As commented upon in another article today, the Giant Finnish manufacturer Nokia seems to have been facing hard times lately. The Q3 2012 financial results report a sixth consecutive quarterly loss for the company, and unfortunately also show that there are still difficult times ahead.
Nokia seems however to be relying on its Lumia phones for revival -the Nokia Lumia 920 (pictured above) and the Lumia 820, which will launch running the very latest Windows Phone 8 OS next month.
One year ago Nokia sold 16.8 million smartphones in Q3, however this year that figure was down to 6.3 million units. In the battle against smartphone titans such as Apple and Samsung it’s significant that Lumia devices accounted for only 2.9 million of those 6.3 million smartphones sold, and only 300,000 were sold in the North American market, so crucial for the overall success.
Nokia is surely hoping that their Lumia phones will notably pick up sales over the lucrative holiday season period, but still anticipates Q4 to be a difficult periosd. With so many impressive smartphones arriving over the next few months it looks as though Nokia’s fortunes could get worse before they get better, if they improve at all.
