New smartphone designed especially for women mobile users – BLU Armour
The competition between the brands of smartphones is so intense in the mobile world that the strategies that the companies apply in order to draw more customers include a lot more than the killer package of specs and innovations in the handsets. One of the interesting ideas that several companies have already tried is to release a special edition phones designed for women. It is not a regular thing to see a campaign of a manufacturer that targets the female audience; however it does happen from time to time. We remember the smartphone Palm Pre Plus of Verizon which was launched on the market especially for Moms. HTC also released a mobile device for ladies, the HTC Rhyme, which was fitted with a colored panel and a charm indicator to signal when the phone has received a message or to indicate for a low battery.
Soon we will see the newest device purposed for the ladies, the BLU Armour phone, released by one of the US manufacturers, BLU Products. Among the attractive features of the handset is its physical home button which is made of a Swarovski crystal. The whole look of BLU Armour fascinates with an elegance and appeal. The back side of the panel has a quilted pattern. Even though the new smartphone looks really cute and attractive, the specs and the features that it keeps under the hood do not impress much.
For the price of $159 (offered by some online retailers) you get a handset with a slick design, equipped with 4-inch display with a resolution of 480x88p. It works with a CPU dual-core 1GHz and 512MB RAM. There are 4 GB of storage memory provided in BLU Armour and the possibility to expand it via microSD card. The manufacturer presents the phone as a device with a great camera that enables you to take brilliant photos, but in our opinion the specs of the snapper do not make a great impression. The device has a 5MP main camera on the back and a front camera appropriate for video calls. The OS of the phone is Android 4.0. In addition, BLU Armour comes with a dual SIM slots.
What do you think about this new device on the market? It will be offered in several countries in South America.