iPad activations on AT&T increased more than 200% compared to last year’s launch weekend
AT&T announced a 200% increase of the iPad activations during the weekend when the long-awaited Apple iPad Air launched and that is in comparison to the activations of the Apple iPad 4 and Apple iPad mini last year.
According to Ralph de la Vega, the CEO of AT&T Mobility, “iPad activations on AT&T increased more than 200% over the past three days compared to last year’s launch weekend, driven by consumer excitement around the new iPad Air and the popularity of AT&T Mobile Share, which lets customers add an iPad to their existing data plan for just $10 a month. We also saw strong demand for AT&T Next, which offers customers an iPad for $0 down on the nation’s fastest and most reliable 4G LTE network.” as AT&T have a good reason to be bragging about their success. And not only that, later the AT&T has clarified that the activations are actually more than triple compared to what they were last year in November 2012 when Cellular iPad launched.
Meanwhile, Fiksu (the mobile app analytics company) confirmed that Apple iPad Air has five times more usage during its launch compared to iPad 4 and three times more usage of the iPad mini’s launch for that matter. Not to mention now Apple released the iPad Air in 42 countries unlike the previous iPad 4 that launched in only 27 countries. With that strategy Apple iPad Air is having quite a remarkable opening weekend.
The iPad Air launched last Friday, however this is just the beginning of a new upcoming sales record as the powerful but sophisticated light and thin tablet is gaining even more popularity. It’s the first iPad device to be offered in all four U.S. leading carriers though Verizon Wireless, Sprint and T-Mobile still haven’t announced anything on the matter. This month we are expecting the updated Apple iPad mini to launch as well.