Google enters the mobile music market
If you think this is surprising, consider it twice – Google has experience in the music and streaming as it owns Youtube – the biggest and most popular website for video streaming as well as Play Music – a music catalogue with more than 13 million downloadable tracks. Now it is rumoured that Google is going to start its own music streaming service – just like Pandora and Spotify.
When there were rumours that Apple is considering its own streaming service, Pandora and its stock did not get the news quite well. Now it is interesting how the company will react when it finds out that Google will be part of the game. It’s no secret for anybody that the company’s competitive marketing strategy is rooted in the cheap and sometimes free services it offers. This may make the music streaming niche even more difficult and tense, but who knows?
What is for sure now – Google is going to introduce paid subscriptions in YouTube and this may well lead to the beginning of a paid music streaming service as the company has the resources and possibilities necessary for this. Moreover, Google already has a service that is close to music streaming – Music Match. It scans the users’ devices for tracks and syncs them with the Cloud. After that the users may listen to the tracks on any device with connected to the Internet. We hope to see what Google has in mind soon as it may provide some new and exciting opportunities.
Source: Financial Times