Dell makes good tablets but struggles, Why?
Last week, Dell revealed four new tablets. Two of them are running Android (7 and 8-inches) and two are based on Windows (8 and 11-inch model). The 8-inch Windows tablet Dell Venue 8 Pro is the most interesting one. It has the latest Windows, very slim and light body and appealing size. With the Venue 8 Pro, Dell is trying to attract those buyers who are looking for super portable and compact tablets.
Dell’s 8-inch Windows model is not the smallest one in their product line-up. The company has already shrunk the size to 7-inches with the Iconia W3. According to many specialists, with Iconia W3, Dell beats the competition offering a better product. The model was better in almost any aspect than any competitive product having the same size and OS. It had a stylus, a better IPS display, and a faster Intel processor.
Despite the fact Dell launched some very good models, the company is struggling on the market. But, why?
Dell is very dependent from Microsoft. The tablet manufacturer has been suffering from the very beginning of its decision to embrace Microsoft’s OS. The reason was not that Windows is a bad OS. It is quite good actually. The problem was the lack of interest in Windows RT. At the same time, Dell faced an increased competition from cheaper Android tablets. The company released its Venue 7 that was priced at $150 way too late. By the time of the launch, the market was flooded with attractive offerings like Nexus 7 and Kindle Fire.
In a recent interview, Michael Dell said that if he was freed from the shareholders pressure, he would focus on software and services, not on hardware. Is this the future for Dell? It’s yet to be seen.