Computational imaging and dualSIM in the upcoming Nokia smartphones
Nokia has delivered a plenty of intriguing news past few months and it seems that company’s efforts are really serious. One of the main areas Nokia keeps emphasizing is the photo camera features. First, the Finish company released some devices with the improved image technology. Then insane news came out – Nokia is planning a pretty big leap, a major boost in the future Lumia devices, integrating a 41 MP camera into the phone. This news came soon after Nokia’s investment in Pelican Imaging – a company developing array cameras with multiply optics taking a number of pictures which are mixed up into one image. Let’s remind you that Nokia has already made deals with Carl Ziess for the camera optics and with the Swedish company Scalado – for the imaging software technology.
In a recent interview, Jo Harlow, Nokia’s executive vice-president reveals even more of the ambitions plan for reviving the company’s fortune and speaks about the challenges Nokia expects. Talking about the smartphone photography, Harlow points out the computational imaging as one of the most promising areas for future development. The Lytro-like photography allows users to make pictures and then go back and do certain things with them – the pictures stay alive after they have been made. That means, users do not need to focus on anything in particular while taking the shot and later they can go back and using the software they focus on any part of the picture. Harlow connects the computational technology with the increased processing capabilities, because the image processing would consume a lot of power. Fortunately, the chipset industry is also improving very fast, responding to the needs of increased power.
Jo Harlow also talks about the developing courtiers and the Indian market in particular. Despite the product line extension and the increased sales, Nokia still lacks the dualSIM phone in the Indian market, which soon will be added to the portfolio, Harlow says. One of the main challenges for Nokia in the developing countries will be to increase the awareness of the Lumia devices, that’s why the company is going to promote the Lumia’s benefits through the marketing channels more actively, Nokia’s vice president concludes.