BlackBerry Z10 hit by poor US sales
Despite the encouraging reports about the Z10 sales coming from many countries including the UK and Canada, it seems that in the US the picture is completely different. Many people explain the situation with the poor marketing efforts from the carriers in the US, but it results in a smashing blow on BlackBerry’s ambitions to stage a comeback.
Reports indicate that the initial sales on the flagship phone in the US are low, and currently there are no signs of increasing anytime soon. Many analysts have already painted a dreary picture of the company’s ambitions in the US market, saying that the Z10 sales in the US are beyond poor and even weakening over time. Rumors say that many retailers have noticed a significant increase of Z10 returns, which even exceed the sales – a rarely seen phenomenon on the phone market. However, BlackBerry denies the latest reports about the unusual return rates level, claiming that the returns are in line with other similar devices.
It seems that the overall situation it’s not so bad for the company. Recent reports have show that BlackBerry has sold worldwide over 1 million of Z10 so far – pretty decent sales. Moreover, the company has returned to profitability, despite the pessimistic forecasts of some specialists for a loss of $0.39 EPS on the quarter. In contrast with the difficulties in the US, there are many signs for an early success in the UK and Canada. An initial analysis indicates that one-third of the Z10 sales in the UK and half of the sales in Canada are made to users from other platforms.