BlackBerry divides its models in 4 main categories
How does BlackBerry divide its current models?
Yesterday BlackBerry officially announced two new smartphones, the BlackBerry Z3 and the BlackBerry Q20. The VP of Global Product Management at BlackBerry Francois Mahieu revealed how the company is categorizing its devices. The models are divided in 4 main categories – Affordable, Classic, High-End and Prestige.
The Affordable handsets of the Canadian manufacturer are similar models to the newly announced BlackBerry Z3. It is the first smartphone that comes thanks to the partnership between the company and Foxconn. In the next 5 years both companies will design, develop and launch entry-level handsets purposed for the developing countries. The price of the new Z3 is $199. The phone will be launched in Indonesia and other emerging markets.
The category with Classic models consists of smartphones that feature the characteristic for the company QWERTY keyboard. The manufacturer officially presented its newest device BlackBerry Q20 packed with a physical QWERTY keyboard and a trackpad. The majority of the fans of BlackBerry and the loyal users appreciate and prefer the QWERTY keyboard. The company is not planning to leave these models in the past and to disappoint its fans. More new smartphones are expected to be released in future.
The third category includes the High-End smartphones. Mahieu made the hint that a few new advanced smartphones will be released in the summer and the fall. We can expect to see models with quad-core processors and with even with octa-core CPU with 64-bit architecture.
The forth category is named Prestige and as you can guess, it consists of the premium smartphones of the company. Such device is the BlackBerry P9982 manufactured as limited edition and available at very high price.
The 2013 was not the easiest for BlackBerry because it was struggling to catch up with the fast developing techs and devices released by the competition. In the end of the year the company was sold. Hopefully the new roads that the manufacturer is embarking on will help it to return some of its fame and positions in the mobile world.