BBM is BlackBerry’s last hope
After several false starts of the BBM app on other platforms like iOS and Android it seems that a quick launch is essential for BlackBerry. The app is due to be released before the end of summer and obviously the BBM messaging service app cannot come quick enough for all the fans that want the app causing serious amount of frustration for all that use iOS and Android.
There have been comments and discussions about the fortune of BlackBerry and it seems that after they announced changes in management and intended a change of strategy and were considering making the company private with a shareholder buyout the stocks rose quickly. However, now, the company made an announcement that strategic alternatives are considered and it looks like a joint venture, partnership or an outright sale is being contemplated in a final attempt to save the company. The new BB10 OS and the devices released running on it like the BlackBerry Z10, Q10 and the more recent Q5 all this pointed towards the mass market was not enough to re-establish the company’s basis and the BlackBerry Messenger seems to be the only credible asset that the company still possess and releasing Android and iOS apps are of major importance for the company.
The release of the apps can come at any recent time and could in theory promote the company and generate new growth. The sad part is that if the company had initiated that move only a year or so ago it would have had more chance to maintain a place in the market. Other competitive cross-platform messaging services have recently taken hold of the market, with WeChat and WhatsApp downloaded by millions of users. It may be the case that BBM app for iOS and Android devices is too late.