Apple’s most important men inteviewed at one place
The CEO Tim Cook, along with the lead designer Jony Ive, and the newly promoted software chief Craig Federighi, the who-is-who of Apple, sat down to talk shop with Bloomberg reporters.
It is a really interesting interview, whose entirety you can check in the sourcelink below, while we will give you the highlights.
First Tim Cook talked about the iPhone 5C pricing and why it seems so high to the average user, while we all expected Apple to come up with a cheaper devise to go on developing countries.
“We never had an objective to sell a low-cost phone. Our primary objective is to sell a great phone and provide a great experience, and we figured out a way to do it at a lower cost…. There’s always a large junk part of the market. We’re not in the junk business…
The upper end of the industry justifies its higher prices with greater value. There’s a segment of the market that really wants a product that does a lot for them, and I want to compete like crazy for those customers. I’m not going to lose sleep over that other market, because it’s just not who we are. Fortunately, both of these markets are so big, and there’s so many people that care and want a great experience from their phone or their tablet, that Apple can have a really good business.”
On the stock price drop after the iPhone 5C announcement Tim Cook simply said: “I don’t feel euphoric on the up, and I don’t slit my wrists when it goes down. I have ridden the roller coaster too many times for that.”
On the level of precision and attention to details that Apple has spent in order to improve the blurred background effect on iOS 7 Jone Ive simply says: “I think, very often, you can’t call out by attribute or name areas of value,” and he also adds what people need to notice using the device “But I do think that we sense when somebody has cared. And one thing that is incontrovertible is how much we’ve cared.”
And finally we will leave you with the words of Mr Federighi when asked for innovation “New? New is easy. Right is hard.”