Apple will provide the USB Power Adapter Takeback Program campaign in UK and other countries
Safety is one of the main priorities for manufacturers of mobile devices. The concerns come mainly from the accessories and the parts for the devices that come from third-party producers. A good example for this is Apple and the issue the company has with the potentially dangerous third-party adapters. The problem has been discussed for some time now, especially after the horrible fatal incident with a Chinese flight attendant who died after she has being electrocuted, because of a defect in third-party charger. The power shortage has happened while she has trying to use her iPhone to make a call while the handset has been still connected to the power system.
The seriousness of this problem is the reason for the active campaigns by Apple towards users advising them not to use unauthorized chargers for their devices. As part of the campaign comes the special promotion announced by the company. It provides the opportunity for the UK users to swap their third-party adapters for a brand new quality USB charger by Apple at the price of £8. The regular price of the accessories is £15. In order to take advantage of the promotion, Apple users need to bring their devices – iPhone, iPod or iPad to one of the authorized Apple retailers so the serial number of the device can be recorded. The special trade-in scheme begins on 16th of Aug and will continue until 18th of Oct.
Apple has made an official announcement about the problem with the adopters saying that not all of the third-party chargers are potentially dangerous. Some of the USB chargers produced by third-party companies “may not be designed properly and could result in safety issues.” The USB Power Adapter Takeback Program takes place to eliminate any risk for users. “Customer safety is a top priority at Apple.” The trade-in program will include many countries around the world, including China, US, Australia, France, Germany, Japan and Canada among others.