Apple and Yahoo extend their partnership around iOS
According to The Wall Street Journal, both companies are in talks trying to straighter its partnership around iOS. Currently, Yahoo is one of the important data providers for iPhone, iPad and iPod touch and the end users can obtain up-to-date information about stock exchange rates, weather forecast, sport statistic and other data. It seems that Apple’s customers and the company itself are happy with this partnership, focusing now on expanding of services offering through more build-in apps, developed by Yahoo.
For those of you which are following the Tech news, this is not a big surprise. Recently, Marissa Mayer, CEO of Yahoo has stated that this particular market is the future of her company in attempts to improve the company’s overall revenue. A deeper relationship with Apple is a logical step to start the hard way to the future mobile dominance because currently Yahoo’s apps hold no interest for the other mobile OS like Android.
Last year, Apple broke off important ties with Google by removing apps like YouTube and Maps, available from the very beginning of iOS in 2007. Despite the fact, exploiting the mobile market opportunities would not be easy and Yahoo will meet a violent resistance from Google with their innovative and excellent build-in apps. It may be a while before we see what Yahoo is actually planning, but one is sure – building a strong relationship with Apple is the first thing they can do now.