App developers loyal to Windows Phone, the OS is becoming more and more popular
App developers are staying loyal to Windows Phone with more and more apps, Microsoft help for marketing appreciated
App developers are devoting a lot of attention to Windows Phone. Now the Android and iOS platforms are considered the leading ones. App developers for Windows Phone are following behind. The number of developers converted to Windows Phone is growing.
Microsoft announced some changes to the Windows Store. With them there is now more control on the release dates of apps. There is also more control on the certification process. App developers can now set hour and time zones for the release. They can remove apps temporarily. That is useful when bugs have to be fixed and updated need to be done. With the changes in apps certification now there are more options for the places to show ads. The Windows Phone Store is getting similar attention too.
Microsoft shared some information with FierceDeveloper, pointing to a blog post by Keith Senzel,the principal group program manager of the Windows Store Dashboard. It also pointed out that the Windows Phone system is increasingly spreading. As a report of Kantar Worldpanel showed in December last year, the share of the OS has increased from less than 5 percent to over 10 percent. The increase took place in countries like Britain, France, Germany, Spain, Italy. According to Microsoft, now there are 24 countries in which Windows Phone device sales are heftier than those of iPhone devices. There is more data supplied by the International Data Corporation, the American market research and analysis company specialized in consumer technology and telecommunications. According to IDC, the pace of growth of Windows Phone shipments for the last 12 months has been three times as much as that of Android devices. and it has been six times as much as that of iOS devices.
App developers for Windows Phone say that they know well the operation of the Windows Phone Store. They also know in detail the design language of the Windows Phone system. The HealthPack Games studio app developers say they have had help from Nokia and Microsoft: their games are brought out to feature high on the market. There is one more important factor for the success of Windows Phone. The Nokia brand is helping to spread its popularity. Perhaps the fact that Microsoft is planning to acquire Nokia is also a factor for that. Hence the popularity of apps for the OS and more and more attention by app developers.