Windows Phone, third but making market share

Well every once and a while it is good to take a look at the smartphone market and look at the trends. For now the picture looks continuous and sustaining. Android is leading the way with iOS steadily sustaining the second place.

However, Windows Phone has made a lot of effort to be clearly seen as the undoubted number three. Even more unsurprisingly, BlackBerry and Symbian are disappearing from the market completely.

For now Windows Phone has reached record levels in Europe going to 8,2% of the total market in the UK, France, Germany, Italy and Spain.

Windows is seeing the growth mostly in the low-end priced devices like the Lumia 520 and Windows Phone is making the most from first time smartphone buyers. 42% of the last year sales are from first time smartphone buyers while only 27% are switching from either iOS or Android.

The year-on-year stats are pretty impressive. If we take a look at Germany there, there is a pretty steady growth of 8.8% of the market (up 2.6% year-on-year) and Australia where it holds 7.4% of the market (up 2.4%).

But, the platform has been exploding in Great Britain where it is up 5.2% year-on-year to the staggering  9.2% of the market; France, where it is up 7.4% to quite impressive 11% of the market; and, Mexico where it is up the huge 10.5% to capture 12.5% and to reclaim the second place from Apple.

As it seems the whole growth of Windows Phone seems to be matching the decline of BlackBerry. It seems that the market is too dense to allow a lot of players around and BlackBerry has given a lot of ground to Windows Phone.

Android is still going strong everywhere except in the US where it is down by 7.6% to 51.1% and there iOS is up by 7.8%. However, Android is still in the lead and there are no indications that it will be down anytime soon when we talk globally.

Source: Kantar