Why would Nokia launch an Android phone?
Nokia goes green – the main Android color
Nokia has recently changed the background color of its social profiles such as Facebook and Twitter to green and the main reason for that move could be the ‘X’ – Nokia’s first Android-powered device expected to debut on February 24 at MWC. But why would Nokia launch and Android phone now? Pocket Lint analyzes some of the possible scenarios.
Trojan horse
Microsoft may have approved an Android-powered phone to gain traction on the low-end market segment. Despite all efforts, Windows Phone keeps struggling in its attempts to become more popular among these users, pressured by a large number of different low-cost Android devices manufactured by Sony, Samsung and many other companies. That said, Microsoft and Nokia may have decided to enter the game, but with different rules, as Nokia X would arrive with a forked Android, visually more similar to Windows Phone. So, by replacing all Google services with their Microsoft and Nokia alternatives, both companies would eliminate the risks of selling Android phones, as they would actually run a rather different operating system. Nokia X and other similar devices would be perfect for the emerging markets, allowing users to access a wealth of useful apps and services at affordable prices.
Attract Windows Phone users
The rumored Nokia Normandy / X is expected to arrive in six colors, with a 4-inch screen, a dual-core Snapdragon at 1 GHz, 512 MB of RAM, 4 GB internal storage, 5MP rear-facing camera and a microSD slot. With these specs, Nokia X would be placed just under the Lumia 520/525 but above the Asha models. With such a device, Microsoft would encourage more users to embrace Windows Phone, as they will have experience with a platform very similar to Windows Phone. The goal is clear, to make users eventually switch and adopt Lumia.
Revenge
Another reason for Nokia X existence could be that Nokia wants to show itself as an independent company, even though the deal closure is just around the corner. Microsoft doesn’t officially own Nokia’s Device & Services so the Finish may just want to stick two fingers up against Microsoft and let them pick up the pieces.
However, with Nokia’s press event scheduled for February 24, we won’t wait much to get the answers.
[Source: Pocket Lint]
