DisplayMate tests iPhone 5 and Galaxy S III displays

The popular display analyzing company DisplayMate has decided to put the iPhone 5 (4-inch IPS LCD ) through its various highly scientific tests and pit it against the Galaxy S III (4.8-inch Super AMOLED HD ). They have “thrown” even the iPhone 4S 3.5-inch display into the “pot”.

DisplayMate tested many characteristics of the displays, such as screen reflections, brightness and contrast, colors and intensities, viewing Angles and display power Consumption, running time on battery.

So what’s the verdict?

According to DisplayMate’s lab measurements, the iPhone 5 has a “state-of-the-art-accurate” display, and is the best one they’ve ever seen. The IPS LCD display of the iPhone has lower screen reflections and much higher image contrast. The color gamut is also significantly improved and more accurate than before.

And what about the Galaxy S III? They consider the OLED technology unable to produce the same kind of accuracy that the iPhone 5 IPS LCD does. That’s because OLED is a relatively new technology that isn’t yet as refined as LCDs are. As a result, it doesn’t perform as well as the iPhone 5. However, DisplayMate promises a very bright future for OLEDs as they’ve been evolving and improving at a very rapid pace.

Other results show that:

• the display brightness of the Galaxy S III is about half of the iPhone 5 due to OLED’s low power efficiency, resulting in power constraints.
• the image contrast and screen readability of the Galaxy S III in high ambient lighting is also poorer than that of the iPhone 5.
• as far as the color gamut is concerned, Apple has made a noticeable effort in making the colors as accurate as possible, while Samsung hasn’t really done this in their OLED displays, and as a result, the AMOLED displays have inaccurate color representation and over saturated colors.

Would your choice be affected by this analysis? Let us know what you think.