Google has big plans for Chromecast taking off in 2014

Google is yet to finalize the SDK to open Chromecast to every publisher

Big plans come for Google’s Chromecast in 2014. It appears that the device will be available worldwide and will work on multiple devices with thousands of applications, according to the latest report.

We wouldn’t say that this is a surprise, considering Chromecast’s growing popularity, so Google expanding the market to a number of international markets makes lots of sense as well as opening up the SDK for more apps. Google’s vice president of product management Mario Queiroz shared that Google’s biggest goal for its device is to make it widely available and that would leave people ‘pleasantly surprised’.

This fast move is dictated by the fact that the company wants to encourage the publishers of international markets to create more compatible with Chromecast apps to the point when every app would be castable. So far, only a few partners have been allowed to launch such apps, and overall, users can only access Netfix media and Google’s YouTube as well as the recently added Hulu Plus, HBO Go, Pandora, Plex, Songza and RealNetwork’s new cloud player.

Google is still yet to finalize the SDK to open Chromecast to every publisher, however the company can’t specify when exactly will this happen. What we know is that the company has been making progress and also has initiated an internal Chromecast hackathon hosted around 40 developers from different companies in order to access the unpublished Chromecast SDK and give a feedback.

Besides that, whether the SDK gets opened soon or not, Google is still set to release more waves of Chromecast apps in the near future.

And this is the perfect time to mention Google’s final goal and that is turning Chromecast into an ecosystem that would establish the tech as a standard. Google wants to work with consumer electronics manufacturers in order to bring Chromecast to other devices next year.

Source: GigaOM