PowerKiss and Power Matters Alliance unite
The Power Matters Alliance aims to standardize wireless charging all over the world. It partners with Duracell Powermat, BlackBerry and ZTE, AT&T and Starbucks for the spreading of the wireless charging faster. Soon you will have the opportunity to charge your smartphone at McDonald’s in Europe, as long as the device is compatible. McDonald’s comes at the side of the Power Matters Alliance with the help of PowerKiss – the company is based in Helsinki and has decided to work with PMA. No need to say, all this is very harmful for the most popular wireless charging standard – Qi, which is losing a lot because of the strategy of the Power Matters Alliance.
Other people for whom this is a bad move are those, who have recently bought a Qi. Power Matters Alliance will soon take hold of the European railway stations, too – the stations will change integrate PMA technology in their popular wireless charging spots. PowerKiss states that the decision is based on the fact that with the help of a new technology, the wireless charging spots will be able to monitor usage, give statistics and control consumption. In addition, more and more companies are supporting the unified standard and there is a rumour that even Apple will join the group, though this seems too doubtful. However, all this will be a real shock for Qi and we will have to wait and see the respond of the company. On the consumers’ side, however, the Powermat charging set priced at $99 may be considered quite useful when all this happens.
What do you think of the unified wireless charging standard? Will Apple join or it will refuse its support for the campaign? We would like to hear your opinion and experience here and on our Facebook and Twitter official pages.