Argos launches the budget-oriented MyTablet in the UK
Home Retail’s owned Argos enters the competitive tablet market with a budget-friendly Android device named Argos MyTablet. The new device is designed for teenagers and its price is very competitive – 99 pounds or $160. With MyTablet, Argos is trying to undercut Tesco’s last tablet model, offering a brand new product for 16% less than the UK retail chain store Tesco. In September, Tesco, UK’s largest retailer released its cheap tablet model named Hudl. Hudl has similar to the Nexus 7 specs, but it has a lower price – 119 GBP. Hudl has a 7-inch HD display with 243ppi pixel density. For two days after the launch, Tesco sold over 35k units which made Hudl the fastest selling tablet seen at the retailer.
Argos’s MyTablet has a display with the same size of 7 inches across diagonals. It runs the latest Android version and comes with many pre-loaded apps and software features. MyTablet is definitely a nice option if you are looking for a daily use tablet – for browsing, reading, music, video streaming and social networks. Compared with Hudl, MyTablet only has 8 GB of RAM, a screen with lower resolution and less battery life. While Hudl is available in four colors, Home Retail will offer its tablet in two colors.
With such characteristics and price tag, MyTablet is going to compete with the Amazon’s Kindle Fire that is currently available for 99 British pounds. The price is very appealing, especially compared with the Google Nexus 7 which is being sold for 199 pounds or Apple’s iPad mini for 269 pounds.
According to Emarketer, the tablet market in the UK is flourishing. Currently, there are almost 20 million tablet users in the UK. Compared with the last year, there is a 39% growth. However, there are still 75% of the population that doesn’t own a tablet, which is a premise for future growth.